The BBC is to halt work on 3D programming, with the corporation deciding to take a three-year break from the process at the end of this year.
Speaking to the Radio Times, the BBC’s head of 3D Kate Shillinglaw explained that the viewing public had little appetite for such programming, with only 1.5m UK households owning 3D-enabled TVs, and only a small percentage watching the corporation's 3D shows.
“I have never seen a very big appetite for 3D television in the UK” she explained. "Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing.”
The BBC previously produced the likes of Walking With Dinosaurs, Strictly Come Dancing, Mr. Stink and the Olympic Opening Ceremony in 3D. Programming will cease following the broadcast of natural history programme Hidden Kingdom and the Doctor Who anniversary special in November.
Chris Tilly is the Entertainment Editor for IGN in the UK and and does not own a 3D TV. He can be found on both Twitter and MyIGN.
Source : feeds[dot]ign[dot]com
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